In addition X-CELL COMMUNICATIONS was asked by Dow Chemical to organize the procurement, installation and support of the complete IT and AV equipment which was needed on two ca. 2.500 square meters sized booths on the fair as well as on evening shows and corporate events during the K2004.

The ongoing technical support for the whole duration of the fair, hosting and support of the software X-CELL has developed beforehand as well as the technical and graphical support for corresponding presentations and events have been essential parts of the project.

X-CELL took care of Dow Chemical's exhibition presence as well as the entire planning process of the IT/AV infrastructure for the 'Wire & Cable 2004'.

In addition to the implementation and installation of an e-Kiosk system for the booth X-CELL was responsible for the technical support and coordination of all exhibition-related conferences, presentations and events.