E-Learning als Marketing-Instrument

Ein klassischer Anwendungsfall für den Einsatz von E-Learning-Maßnahmen ist die Schulung von Produkt-Know-how. Zielgruppen können hierbei neben Ihren Handelspartnern und Außendienstlern auch Promotion- und Messeteams und unter Umständen auch Ihre Kunden sein.

X-CELL verfügt im Bereich des Handelsmarketing über einschlägige Projekterfahrung aus verschiedenen Branchen. Daher wissen wir, dass hier kurze Produktionszeiten und vertretbare Kosten von besonderer Bedeutung sind. Gemeinsam mit Ihnen entwickeln wir effiziente Ansätze, die trotzdem hohen qualitativen Ansprüchen genügen und vor allem helfen, Ihre Ziele zu erreichen.

Gerade in innovativen Branchen mit kurzlebigen Produktzyklen wie Unterhaltungselektronik oder Haushaltsgeräten sind E-Learning-Einheiten/Online-Trainings ein hocheffizientes Instrument, um die Beratungsqualität in Verkaufsgesprächen wirksam zu steigern und natürlich den Absatz und die Kundenbindung zu verbessern.

Warum überhaupt E-Learning?
Argumente und Szenarien.

Die Kunden der X-CELL AG im Überblick

Das sagen unsere Kunden:

Customer satisfaction is our ultimate goal. The key to our success are our employees, who are continuously developing – recently also successfully via e-learning. We have set up for them the all-in-one e-learning solution AcademyMaker and a first training product from X-CELL on the sensitive issue “Compliance”. Because our employees act as entrepreneurs in the company: with their own responsibility and decisions – but always "compliant" with all legal requirements. The training, which is offered with standardized content, was adapted by X-CELL exactly to our needs. We are completely satisfied with the performance of X-CELL.

Markus Haustein, Senior Vice President International Tax/Compliance & Accounting,
RATIONAL AG

The X-CELL team managed to quickly familiarize with the correlations of the transport and logistics industry. The topics are very complex and sometimes rather dry. That is why it is always impressive to see how creative content is actually implemented in the trainings. We have been working together for many years now.

Anja Marquardt, Corporate Business Competence Training Manager,
Panalpina World Transport Ltd.

We chose X-CELL because we had been looking for a partner with a broad e-learning experience. Our decision was further reinforced by the uncomplicated cooperation, the solution-oriented approach and the short feedback time. In addition, our trainings have become significantly more interactive, and the broad use of audiovisual contents promotes a more exciting and diverse learning experience.

Dominik Wagner, Online Communications Professional Canon,
Canon Austria GmbH

Our wide range of requirements demanded a high-performance online training platform. X-CELL has so far definitely fulfilled our expectations. Consulting was flexible and helpful. The standard content as well as our own trainings could easily be integrated. The web-based access is an ideal solution for our employees at 32 locations. Due to AcademyMaker we made a big step forward!

Michael Bluth, Head of Internal Audit,
Wellergruppe GmbH & Co. KG

Just like any other food-processing establishment, we are obligated to inform our employees about important topics like occupational safety and hygiene regulations. X-CELL training products are perfectly suited for this cause as they maintain a high level of motivation and learning success through interactive tasks and illustrative learning situations. In addition, the training products are customized according to our technical and content requirements. By now, we started creating training units ourselves, thanks to the intuitively usable software AcademyMaker. Many more are to follow!

Manuel Zapf, Head of Marketing,
Bäcker Görtz GmbH

We greatly appreciate the close and uncomplicated cooperation with X-CELL as well as their high-quality training products: Even abstract topics are transformed into diverse and interactive e-learning units with the help of audio and video elements. AcademyMaker is a very reliable and easy-to-use system – a clear advantage when it comes to the international rollout of our trainings.

Stefan Heinz, Project Manager E-Learning,
Gühring KG

It is of central concern to us to provide our sales force with comprehensive information and training material regarding our products. Thanks to the support of X-CELL, we were able expand this offer and to create an e-learning platform. We were especially impressed by the individual customer care as well as the fast and professional technical support. The learning contents are elaborated and implemented by X-CELL in close cooperation with our marketing and medical experts. As a result, the high-quality, sustainable and individual trainings are well-accepted among our sales force.